Simple question: What is a human life worth?
Answer: Around 3000 people die every year on UK roads. Therefore, the mortality of 3000 people is worth an expansive road network and unlimited card usage nationwide. This may seem like a vulgar calculation, but it is a principle of the collective. Thus the ‘golden rule’ seems to be forsaken in the name of automobile use.
Bruno Latour discusses this phenomenon in his ‘Politics of Nature’:
Eight thousand people die each year from automobile accidents in France: no way was found to keep them as full-fledged-and thus living!-members of the collective. In the hierarchy that was set up, the speed of automobiles and the flood of alcohol was preferable to high-way-deaths… No moral principle is superior to the procedure of progressive composition of the common world: for the time being, the rapid use of cars is “worth” much more in France than eight thousand innocent lives each year.